Web Copy | Travel Writing | Sponsored Content | Email Marketing | Blogging

Web Copy


After completion of their corporate website, TruFusion hired me to write the copy (website and video script) and design the navigation of their new franchise website. View Website


TruFusion wanted the copy of their new corporate website to connect with and inspire their socially conscious and hip clientele. Upon completion, they were happy enough with my services to hire me for further projects. Website Launching 2017.


Wrote all the copy as well as all the email autoresponders, appealing to a young, smart and hip audience. View Website

plugre is building the largest Real Estate portal in Las Vegas with detailed community descriptions and high-resolution 360 degree imagery.

Jason Trindade, the company’s owner, didn’t want the usual boring area and community descriptions you usually find on real estate websites. Instead, Jason wanted the kind of copy someone would find on a travel or destination site. View website

Downtown description:
As Downtown continues its revitalization – thanks in large part to Tony Hsieh’s Downtown Project and relocation of Zappos’ headquarters – older professionals and hipsters alike continue to flock to the vibrant area as more luxury living, business, and entertainment options become available. The Smith Center, Arts District, and Downtown’s latest museums, restaurants, bars, and shopping are as hot as the flames that shoot from the 40-foot praying mantis guarding Container Park. Living options include Newport Lofts, Soho Lofts, juhl, and The Ogden (formally Streamline Towers).


SCF wanted copy that separated itself from the competition. The result was copy that as fun, fresh and a tad irreverent. View website

Travel Writing


Unleash Your Inner Jason Bourne
Las Vegas built its reputation as the place to fulfill fantasies. Ever since Bugsy Siegel opened the Flamingo, the city has promised to transport us to somewhere else and maybe even transform us into someone else. In the past, most of those promises revolved around luxury, fine dining, and a chance to earn fabulous wealth. Now, live adventures are
popping up all along The Strip to help visitors scratch a different sort of itch. View article

Las Vegas History Finds its Way Home
“What history?” That’s the common reply when history and Las Vegas are used in the same sentence. It’s a city that places a value on newness; a town that doesn’t hesitate to level a casino from decades past to make room for a new one, and a place where new housing developments sprout like crabgrass.

That’s the Vegas, and Nevada for that matter, in the minds of most. Long-time visitors and residents will often speak of “old-Vegas,” a euphemism when someone wants to describe class and authenticity.

But just off Las Vegas Boulevard—in the shadow of the Stratosphere—are a number of neighborhoods serving as a reminder of the past. The homes are distinctive in design, built just after World War II as the city transformed from a dusty old town with a handful of hotels to the bright neon and glitter of post-war Las Vegas. View article

Sponsored Content


The Graff Luxury Team publishes a glossy magazine twice a year for an affluent clientele interested in the Vegas luxury real estate market. Every issue features a local business as part of a sponsorship agreement. The goal was to tell Polar Shades’ story by focusing on customer’s recent experience. View article

Email Marketing

Flexible Dieting Seminar

Delivered a 36% open-rate with over a 6% click-thru. View email

Summerlin CrossFit Toy Drive

Upon the passing of a long-term client’s mother, SCF asked him how they could help. The client suggested they do something to help those less fortunate than send flowers or donations. So SCF organized a toy drive with less than a week before the deadline marketed primarily by word of mouth and email. SCF was able to donate over $800 worth of toys to the Nevada Childhood Cancer Foundation. View email

Summerlin CrossFit Newsletter

SCF regularly receives over a 30% click-thru rate on its email newsletters. I was responsible for writing, editing, designing and managing the program. View example


Why Discounting Your Commission Spells Doom

5 Signs Your Water Heater is Failing

Is Your Exercise Program Balanced? – TruFusion

What The Trump Campaign Teaches Us About Marketing

Paleo Disillusioned

Athlete Profile – Tina Spagnoli