The game has changed. You can’t acquire customers online just by banner & PPC ads, and cheap content laden with keywords.
Google began the sea change with the Panda update in 2011 when it changed its ranking algorithm to reward quality content. Ads are now worthless as pop-up and ad blockers continue its ubiquitous march across all platforms.
To connect with your audience and build a long-lasting relationship you must provide value right up front, and quality content marketing is the perfect tool.
But try to think beyond blogs when it comes to content marketing. Videos, podcasts, info-graphics, and interactive features are also excellent ways to deliver value to your customers and potential clients.
Content marketing works, but it has to be good and it must be consistent.
Contact me today to discuss how to improve your content marketing.