ABOUT COPYBOY

Hi. I'm Adam, a.k.a Copyboy (he/him), full-stack copywriter, content wrangler, and founder of Copyboy Media. I turn words into stories and stories into campaigns that connect audiences with epic brands.

I write about:

  • Architecture & Urban Design

  • Construction & Property Development

  • Digital Technology & Our Eternal Search For The Perfect Sandwich

I honed my chops in ad agencies across Naarm (Melbourne), Warrane (Sydney) and Meanjin (Brisbane), creating high-impact copy that has engaged, persuaded and compelled audiences to take action.

PHILOSOPHY

"I believe that all anyone really wants in this life is to sit in peace and eat a sandwich."

Liz Lemon, 30 Rock

I’m a sucker for an awesome sandwich.  For me writing great copy is a lot like crafting the perfect sanger.  Both call for a deft touch -  a thoughtful,  considered selection of each element to create something truly satisfying and memorable.

Just as the perfect sando is a harmonious combination of bread,  deli products and condiments, great copywriting calls for eye-catching headlines, engaging content, and persuasive calls to action.

Each ingredient has a job to do if you want to create an unforgettable and powerful experience for your target audience.

You need to listen to them - get to understand their tastes and preferences better than they do, making sure every bite - or word - resonates.  Serve up a slapdash sandwich,  or a lazy sentence,  and you’ve lost yourself a customer.  Give them something that blows their mind? 

They’re coming back for more.

“I harness the power of storytelling to captivate, engage and convince. At the heart of every great brand is a great story. Let me help you tell yours with emotion, authenticity and impact.”

Adam Smith • Founder, Copyboy Media

What Copyboy’s clients are saying…

  • "Adam's writing is on point, concise, and expressive. He’s adept at adjusting the tone and style to perfectly match the client's voice and the project's requirements. An exceptional copywriter."

    Aaron Lee, Founder. Principal. Caramel Creative.

  • "Adam created an incredibly witty, fun, and perfectly aligned tone of voice for our agency. From there, he was able to take any copywriting brief and nail it across every touchpoint. He always managed to find a fresh point of view and isn't afraid of pushing the boundaries. He's one of the best in the biz and an absolute delight to work with. "

    Caitlin Manning, Operations Director.

  • "Working with Adam has been a game-changer for our business. He has a unique talent for understanding Mondo's brand voice and delivering copy that resonates perfectly with our audience."

    Pete Mulvey, Co-founder Mondo Ventures.

  • "Adam is a fantastic and creative copywriter. He really understands how to craft unique, standout copy for marketing collateral and creative campaigns. Always on time and on point."

    Amelia Ropé, Brand & Marketing Consultant.

  • "Adam has a unique writing style that brings a smile to his readers. Embracing expression and personality, his writing certainly helped our brand and products stand out from the safe, boring norm."

    Matt Byrne, Founder Leaner Solutions.

  • "I worked with Adam on a major internal comms and employer branding project. His ability to capture brand voice and engage teams with original, targeted content is awesome. Highly recommended for anyone looking to elevate their internal comms and employer branding strategies."

    Tegan Clarkson, Creative Director + Co-Founder.