A life-long passion for words, language and storytelling inspired a career shift when I landed a job as in-house copywriter for a full-service creative agency. As part of the marketing crew, our first priority was to develop the Tone of Voice and Brand Guidelines for the business. Something caught fire and I was hooked.

Freelancing my way through COVID lockdowns,  I’ve built up a roster of clients working in property development,  architecture,  urban design and the digital technology space. 

A onetime mentor described my style as a mix of left-brain logic and right-brain magic - compelling,  creative copy that amplifies engagement,  moves people and drives audiences to take action.