A bit about this project.

Client: Samuel Property.

Project: Hali Dromana is a collection of sixty nine 3 & 4 bedroom beachfront townhouses in Dromana on Victoria’s Mornington Peninsula.

Link to work: Hali Dromana’s website and digital sales brochure.

Brief: Capture the essence of what a relaxed, beachside lifestyle on the Mornington Peninsula looks like. Appeal to the Boomer and Gen X target demographic with simple 3 word key messaging.

Deliverables: All copy, key messaging, taglines, captions and headings for sales brochure and website.

Highlights: The hook for me was capturing those feelings of nostalgia for summers past - the sound of the ice-cream van, a refreshing outdoor shower and that special kind of hungry we get after a day at the beach with friends and family.