A bit about this project.

Client: Queensland Health.

Project: In 2018, sexually transmitted infections were on the rise among young Queenslanders. Brisbane agency Khemistry produced an amazing creative campaign - STIcebreakers, aimed at getting young Queenslanders to think about what’s up with their down there.

Link to work: Check it out here.

Brief: Write a case study for this amazing campaign, outlining the problem, what Khemistry delivered and how it changed target audience behaviour.

Deliverables: All copy, taglines and captions.

Highlights: Super proud of this attention grabbing headline - ‘Getting young Queenslanders to think about what’s up with their down there.’ 🔥