A bit about this project.

Client: I’d love to tell you, but I had to sign a NDA for this bad boy.

Project: An outdoor campaign, designed to generate some street level buzz for a series of edgy, rock inspired hotels in NYC.

Link to work: Check it out above.

Brief: Write a short love letter about your favourite NYC ‘hood.

Deliverables: All copy for this billboard.

Highlights: This one is close to my heart. The brief just slaps so hard. I got to write like a fanboy about what I love most in this world - leather jackets, punk spirit and the relentless, rebellious creativity of some of my musical and artistic heroes.